You walk into a cab that you had brooked. Possibilities are that you found it online. That is because more than half of the world is now using the internet. Thus, there is a high chance that they must be using various online services available on the internet to avail of local services.

That’s the power of digital marketing; it gives you access to a much bigger audience. However, if your ads are not up to the mark, you might not get the desired results. So how do you make sure as a digital marketer that consumers find and choose your services from an ocean of services present online? Here are a few ways to make your digital marketing campaign more effective.

1. Do your research: It is quintessential that you do your research regarding your customers beforehand. You may expect them to behave a certain way and they may act in a way contrary to your assumptions. You may have ideas about what is going to work for your business based on your experiences, but it is essential to take out some time and conduct thorough research and have enough data to back your actions.

2. Know your audience: It is important to realize that for any business to be impactful, it is essential to have a precisely defined audience. You must know who your audience is and whom you are catering to your services to. Which of your clients spend the most, where are most of your customers based, who are the ones who come back time and again; these are particular facts that you must be aware of.

3. Creative elements: If your business has visual elements like font, mascot or a logo, that can help your business stand out from the rest, then having it included can give your brand a face and a recognition that can go a long way in establishing your business. You don’t just want to catch the eye of your audience but also have them remember your brand. Try looking for images that have a consistent elegance. This way your social campaign will look familiar but not repetitive to the users who come across your ad more than once.

4.Search engine optimization (SEO): A non-specialist would define search engine optimization or SEO as merely refining your website so that it comes up with search results on various search engines. Many people believe that Google refurbishes its algorithms on a regular basis so that only the most relevant results come up. However, the truth is that Google prevents attempts of algorithm maneuver and filters out sites that don’t deserve to be in search engine result pages (SERPs). Therefore, investing money in SEO is a good idea since this is the most cost-effective method that can bring traffic to your website.

5. Search engine marketing (SEM): Search engine marketing can be an effective way of bringing traffic to your website, through paid efforts. PPC (pay-per-click), CPC (cost-per-click) and CPM (cost-per-thousand impressions) are a few models that you can choose from based on the structure of your business. There are various platforms for SEM, of which Google AdWords and Bing Ads are the most popular. However, it is important to note that this aspect of digital marketing must be managed by experts as wrong planning can make your investment go down the drain.

6. Content marketing: Content creation can be the easiest method for effective digital marketing. You can create good content and then link it adroitly to your business. Effective content marketing will engage your customers and leave them amazed and be wanting to hear more from you. Blogs, white papers, e-books, case studies, forums, banners, podcasts, etc. are all different formats of content marketing which can help brand your business.

7. Social media marketing: Social media marketing or SMM is an offshoot of search engine marketing. It involves driving traffic to your website through social media sites like Facebook, Twitter, Linkedin, Instagram, etc. As mentioned above, good content is liked and shared. Creating good content and posting it online on various social media sites can be a right way of boosting your digital media campaign. Remember, you have to be original and engage with customers four to five times a day, on a daily basis!! Your SMM efforts can go a long way in branding your business and driving sales to your business.

8. Mobile marketing: The number of mobile users across the world is expected to go beyond 5 billion by 2019. That means 5 billion potential customers for your business!! Make sure to customize your website, app or content according to mobile devices. China and India alone account for 40% of these mobile phone users. As more and more people start using smartphones and tablets (thanks to the emerging markets in developing countries), the scope of mobile marketing will increase.

9. Email marketing: Getting started on the email list an be a good idea since having an email list spares you from worrying about search rankings. An email list ensures that you reach your audience directly. Sending personalized emails to your customers will help develop trust. While asking your customers to sign up for your email list, you can also ask them to follow you on twitter or facebook, which will help you gain access to a broader audience through social media. Therefore, there are multiple advantages associated with email marketing.

10. Affiliate marketing: In affiliate marketing, you pay publishers who in return bring you, customers. The publishers give you space on their pages to advertise your business, and you pay them according to the compensation model. It is especially beneficial for startups as it brings the necessary traffic to their websites which they want in the initial stages of their project.

Retargeting and remarketing: Built on cookies technology, the retargeting and remarketing strategy targets the customers who have already visited your website. Since you focus on clients who have already bought your business idea before, the chances of conversion here are quite high. Planning your strategy on the buying pattern of your client can you help sell your services to your client again.

Inculcating different business strategies can give the desired results. However, in most cases, a mix of all these strategies produce stupendous results. While it is essential to take note of the tips mentioned above, it is necessary to keep yourself updated with the changes and fluctuations in digital advertising. Staying proactive and updated about the latest developments in the digital marketing space is what will help you outshine your customers and remain on the top.